HR Tip: Workplace Culture Goes Beyond Perks

Office culture is an up-and-coming workplace trend and your company won’t be known as a great place to work if it lacks a strong culture.

There is a direct correlation between high performance and high culture, according to Tony Bond, EVP and Chief Innovation Officer, Great Place to Work. A recent article by Kathryn Mayer in Employee Benefit News covered Bond’s presentation on corporate culture at WorldatWork’s Total Rewards Conference in June.

Regardless of the industry you are in, culture exists whether you design it or not, so you want to make sure people focus on the right culture. According to Bond, the “right culture” often entails a variety of factors including recognition, strong working relationships, flexibility, transparency, work-life balance and professional development.

Culture and engagement ranked as the No. 1 trend in Deloitte University Press’ 2015 Global Human Capital Trends report. Yet, only 12 percent of executives believe their companies are driving the right culture, and fewer than one in three executives even understand their organization’s culture, according to Deloitte.

Having the right culture will pay off handsomely for companies, according to Bone. Employers often placed on “top company” lists have 40 times the amount of job applications for open positions than companies that are not. Those companies also boast employees who are more engaged, more productive and more resilient, he said.

Bond had a few tips for building a strong company culture:

  • Offer professional training and development to employees.
  • Care about employees as people. Employers with great workplace culture recognize each employee as a person, as a professional and as a member of society — and they put things in place that recognize that.
  • Align the company. Make sure leaders, managers and employees act in alignment with the desired culture and continued plans for the company.
  • Hear employee concerns — and implement changes. Continually ask employees what they want — and act on those desires.
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