CASE STUDY: EMPLOYEE COMMUNICATION SUPPORT INCREASES PARTICIPATION

A leader in their industry, a telecommunications company with 50,000 employees over 25 states originally brought Purchasing Power in as an alternative program to unburden their HR department from the time-consuming administration and debt liability associated with managing their own internal computer purchase program.  The additional steps they took when they implemented our program led to phenomenal participation in the first year.

We have gold-standard communication programs that you can utilize to get the word out to your employees about our program. For this telecommunications company, for example, we held webinars during implementation for their HR team to educate them about our program. We launched our program using email, direct mail, and onsite materials like benefit fair flyers.

On an ongoing basis we communicate to their employees through direct mail and flyers. The results are impressive: during a one-year period when average penetration (orders divided by eligibles) was 7.6 percent, this client had penetration of 23 percent!

Strong communication is essential to educate and promote awareness among employees. In addition to our regular marketing, we have other tools available to support your benefits strategy:

  • Program training. We offer additional program training webinars for regional/field HR managers as well as lunch & learns for employees.
  • Events other than benefit fairs. Purchasing Power is always happy to be part of a benefit fair, but we can also host or participate in other events, such as a company town hall meeting or vendor day.
  • Sponsorship events. We are happy to contribute to sponsorship events, such as education funds, charities or wellness initiatives.
  • The company’s internal communication channel. To increase program awareness, we can use a company’s internal communication channel and create custom ads for the company magazine or radio station.
  • Membership recruitment. To help increase membership recruitment traffic, we can sponsor contests, special seasonal discounts and prizes.

Let your Purchasing Power Account Executive know if you’re interested in any of these opportunities.

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